Case study
Process
Highlighting unique artisanal products
The design process started with a detailed analysis of the artisans’ products to understand their uniqueness. I conducted interviews with the artisans to learn about their stories and craftsmanship. This helped in designing a platform that truly reflected the individuality of each product.
Developing a story-driven shopping experience
Based on the research, I focused on developing a story-driven shopping experience. Each product page was designed to include rich storytelling elements about the artisans and the creation process. This approach aimed to create a deeper connection between the customers and the products.
Outcome
The final outcome of the fitness centre mobile app was a user-friendly and engaging digital product that exceeded the client’s expectations.
Users were able to easily view class schedules, book sessions, and track their fitness progress, all within a seamless and intuitive app experience.
As a result, the fitness centre saw an increase in user engagement and loyalty, and the app has become an important part of their overall customer experience.
