Case study

Parameter

In this project case study, I will be sharing my experience designing a travel booking website for a boutique travel agency. The aim was to create a website that made it simple for users to search for destinations, compare packages, and book their trips.

Throughout the design process, I concentrated on crafting an intuitive user interface that would enhance the overall user experience and drive user engagement with the website.

Looking for a designer to help bring your vision to life? I would love to hear from you. Currently taking on new website design and brand projects from August 2023.

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Process

Understanding Traveller Preferences

The design process began with comprehensive user research to understand the diverse preferences of travellers. This involved conducting surveys and interviews to identify key factors influencing travel decisions and pain points with existing booking websites.

Creating a Custom Itinerary Planner

Based on the insights gathered, I focused on developing a customised itinerary planner. This feature allowed users to create personalised travel plans, compare different options, and adjust their itineraries according to their preferences.

Ensuring Seamless Navigation

A major focus was on ensuring seamless navigation throughout the website. I designed intuitive navigation paths and incorporated advanced search filters, making it easy for users to find relevant information and book their trips without any hassle.

Outcome

The final outcome of the travel booking website was a user-friendly and engaging digital product that exceeded the client’s expectations.

Users could easily search for destinations, compare travel packages, and book their trips, all within a seamless and intuitive website experience.

As a result, the travel agency saw an increase in user engagement and bookings, and the website has become a vital component of their overall customer experience.